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Fundamental analysis

What is Fundamental Analysis? Fundamental Analysis (FA) is a holistic approach to study a business. When an investor wishes to invest in a company for the long term (say 3 – 5 years), it becomes truly essential to understand the business from various perspectives. It is critical for an investor to separate the daily short … Read more

Marketing Basics

Overview This article is for people who want to understand marketing basics in simple terms / Layman language. What is marketing? Marketing is the process of driving profitable action by customers. It’s a strategy/tactics an organization uses to promote products/services in the marketplace, and motivate target audiences to make a purchase. The P’s of Marketing: … Read more

What is a Mutual Fund?

  A mutual fund is a professionally managed investment fund that pools money from many investors to purchase securities like stocks, bonds and other assets.Funds are managed by professional Fund managers, who allocate the fund’s assets and attempt to produce capital gains or income for the fund’s investors.And mutual funds charge annual fees known as … Read more

How To Choose Right Health Insurance

First let us know why you need medical insurance, its types and how to choose one from various policies available from different insurers. So let’s get started, Why do you need medical insurance? Medical illness/injury does not come with a warning, it’s an unexpected situation which can have a massive impact on your finances if … Read more

Personal Finance

Hello Readers,   It is my first blog on personal finance where I will be giving a short brief on why I choose this topic and why it is significant for all. Let us see the downside of a lack of financial knowledge:   Lack of awareness among people about how to manage money leads them to … Read more